DBA needed if new name differs from corporate or LLC certificate



Business owners looking to form an LLC in New York State, Arizona, California or Texas often wish to do business under a different name than the one registered with the state. But what are the legal requirements for a corporation or LLC?

According to Business.gov, a fictitious business name filing is needed if you plan to do business under a name other than your personal legal name, the one listed on your partnership agreement, or for corporations and LLCs, the name listed in Article 1 of the certificate registered with the state.

A fictitious business name (also known as a DBA - Doing Business As) tells the state simply that you plan to operate some, or all, of your business under a different name.

However, a fictitious name is not the same as forming a new corporation or LLC, and will not release any legal liability.

Names are never a small issue in business, and are often protected as intellectual property. According to CNet, Best Buy recently requested that a priest in Wisconsin cease from driving his Volkswagon Bug labeled “God Squad” because of its similarity to the electronics store’s tech support team, the “Geek Squad.”

Tags : az, c corp, ca, llc, lp, ny, operations, s corp, small business management, tx
Posted: Aug 16th, 2010
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