With so many diverse groups in New York City, it can be difficult to develop a marketing strategy that has the potential to reach a wide swath of prospects. Accordingly, entrepreneurs looking to incorporate in New York should narrow down their targets but also be sure not to exclude certain groups.
For example, the baby boomer generation is a vast demographic that represents a major portion of overall consumer spending. In researching a promotional strategy for this market, marketing expert Greg Bayer, of Adknowledge, suggests businesses address lifestyle concerns such as physical fitness, leisure, travel and education. However, he also advises marketers to do so in a way that leaves open the possibility of reaching younger age groups.
"Since baby boomers represent a substantial and often untapped gold mine, make sure you lavish sufficient attention on this demographic," Bayer writes. "In order to succeed in reaching this audience, make boomers feel good about themselves by engaging their desire to maintain a youthful and active lifestyle while remaining financially independent."
Of course, businesses should not limit their marketing to generational considerations. Other factors such as location, income, gender, ethnicity and even language all play important roles in the New York City consumer landscape.
Tags : ny, sales & marketing, small business management
Posted: Jun 6th, 2011