California firms to ramp up investment in marketing



Despite suffering from high unemployment, foreclosure and bankruptcy figures, the state of California appears to be noting improvements in one segment of the economy: small business marketing.

According to a recent Citibank survey, 67 percent of small companies in the Golden State plan to increase their marketing budgets - including advertising for media and public relations - in order to attract more prospects and boost sales this year, the North County Times reports.

"I view this as an investment in growth," Rebecca Macieira-Kaufmann, president of Citibank operations in California and Nevada, told the source. "I think what we are really encouraged by is that we are really seeing small business owners out of survival mode."

The amount of business invested in social media also appears to have risen over the past year. According to the survey, 34 percent of small business owners claim they currently use networks such as Facebook, LinkedIn and Twitter for marketing purposes, compared to 24 percent last year.

But marketing considerations aside, the Golden State still has a number of regulatory hurdles to overcome in order to encourage entrepreneurs to incorporate in California.

Tags : ca, sales & marketing, small business management
Posted: May 6th, 2011
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