In a city of 8 million people, it can be difficult to develop a marketing strategy that stands out among the myriad other businesses and organizations.
New York City's fragile but marked emergence from the recession is also a factor to consider, as strong entrepreneurial activity mixed with a relatively high jobless rate make for a challenging mix of demographics.
That being said, existing business owners, executives or entrepreneurs incorporating in New York City will likely benefit from modifying their marketing strategies to accommodate the blossoming economic recovery.
To begin, consider how your business' advertising and promotional initiatives incorporate consumers' emotions. Business2Community contributor Frank Defino points out that emotion, not reason, is the primary motivator of consumers' purchasing decision.
"It makes sense then that paying attention to how your company makes a customer feel, how they believe your values align with theirs and your overall likeability are all integral to creating clients who are highly favorable toward - and engaged with - your business," he writes.
It is therefore important to maintain relationships with clients and customers by creating mailing lists, offering product rebates and employing methods to connect with consumers on a personal basis.
Tags : ny, sales & marketing, small business management
Posted: Apr 12th, 2011