New York City has traditionally been considered the Mecca of the marketing and advertising industries. Aside from boasting a major media market as well, the Big Apple is home to some of the most forward-thinking minds in the world of product and brand promotion and commerce.
But recent shifts in the world of marketing have been stimulated more so by advances in technology - such as social media, quick response codes, location-based mobile advertising, group buying, etc. - as opposed to creative thought on Madison Avenue.
And these changes are impacting every facet of marketing, from concept to copy, and it is in copywriting - what may be the most essential promotional element - that businesses are increasingly finding trouble keeping up.
Maureen Condon of the MetroWest Daily News points out that the reason for this is that marketing materials are shifting their focus from "copy" to "content" - a response to a declining willingness among consumers to read lengthy blog posts or brochures.
Instead, consumers want - and need - to be engaged, so businesses' promotional items should include relevant, interesting, unique or entertaining content, such as videos, links, limited-time offerings, news stories and other content. On the other hand, what consumers do not want is to be barraged with one-way promotional rants and advertising gimmicks.
Businesses filing an LLC in New York City need to remember that today's consumer is in control, so their marketing strategies should seek to appeal - not instruct.
Tags : ny, operations, small business management
Posted: Apr 11th, 2011