The social entrepreneurship movement is continuing to gain traction in states such as California and New York. The movement concerns a growing number of startups that use the potential of business to tackle social issues.
The recent Ashoka Twin Cities Solutions Forum defined social entrepreneurship as exploring "how business principles can be applied to solve social problems," according to the event's invitation.
Jill Vialet's company, Playworks, addresses the problem of growing childhood obesity and health rates by leasing out "coaches" to elementary schools, where they coordinate health, fitness and physical education programs during students' recess and lunch periods.
"I have a cost-effective solution to the principals’ group management problem at lunch time and recess," the Minneapolis Post quotes Vialet as saying, describing her business model at the recent forum in the Twin Cities. "The movement I'm building is about education reform. I have a business, and I'm also trying to build a movement."
Other recent forums, such as the Clinton Global Initiative in September, have also addressed the growing trend. With the movement garnering increasing notice, it may even help social entrepreneurs to more easily incorporate in New York or California, where social entrepreneurship is most active.
Tags : incorporation, ny, small business management
Posted: Dec 22nd, 2010