While the holiday season usually heralds increased consumer activity, this year may not be enough to satisfy small business owners. Recent economic woes have prompted most small business owners - 61 percent - to cite improved customer sales as the item o...

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Posted: Dec 20th, 2011

This holiday shopping season is expected to be the most mobile-friendly yet, as consumers hit stores with smartphones and tablets firmly in hand to research deals, purchase products, and even process payments.According to a survey released this week by P...

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Posted: Dec 7th, 2011

The evolution of digital media has provoked a variety of new trends in the world of marketing. One of the most sensational of these trends is content marketing, which a new study projects accounts for 26 percent of total business-to-business marketing sp...

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Posted: Dec 5th, 2011

Three hundred small businesses in the U.S. are one step closer to a contracting award from NASA. Proposals were selected through the space agency's Small Business Innovation Research (SBIR) and the Small Business Technology Transfer (STTR) programs.T...

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Posted: Nov 30th, 2011

Defying many analysts' projections, retail sales over Black Friday weekend broke records and offered a wave of hope for the state of the economic recovery, much of which has been mired in recent months by weak consumer sentiment.According to the data...

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Posted: Nov 28th, 2011

In the retail sector, creating an incentive for customers to return to your business is integral to good sales, as loyal shoppers are perhaps more important than new ones. But when it comes to marketing in this regard, creating an effective retention str...

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Posted: Sep 14th, 2011

Entrepreneurs rightfully take pride in their ideas - they see them as extensions of their potential and intellectual abilities. However, at the end of the day, an idea is just an idea - you need the right execution to turn it into a lucrative venture.The...

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Posted: Sep 12th, 2011

Business sales are slow, credit conditions are far from ideal and unemployment is rampant. But despite the gloomy economic conditions, competition is real and perhaps stiffer than ever. Business owners need to make efforts to distinguish their products a...

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Posted: Sep 8th, 2011

Just what is social media? If you find yourself asking this question, you probably shouldn't be a business owner. Social media has quickly grown from a collection of disparate online identities to a full-fledged communications phenomenon. It has also...

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Posted: Aug 31st, 2011