Just what is social media? If you find yourself asking this question, you probably shouldn't be a business owner. Social media has quickly grown from a collection of disparate online identities to a full-fledged communications phenomenon. It has also...
Posted: Aug 31st, 2011
Despite reeling from a slew of fiscal difficulties in recent months, the government is an ideal business customer to many small firms. For one, federal agencies actively seek out relationships with certified small businesses - a policy that is not often ...
Posted: Aug 30th, 2011
Building PR is essentially about brand exposure. The more customers and prospects come into contact with your company - even if only through the sight of a logo - the greater their chances of remembering it.Of course, with the advent of new media and mar...
Posted: Aug 18th, 2011
With small business lending at a standstill and consumer spending also beginning to wane, the capital needed to maintain a business' marketing budget is hard to find. Accordingly, many owners are panicking that they'll have to cut one of the most...
Posted: Aug 16th, 2011
Social media doesn't appear to be as revolutionary among small businesses in the U.S., as a recent survey by insurance firm Hiscox found as many as 64 percent of small business owners and decision-makers claimed they were ambivalent about social medi...
Posted: Aug 9th, 2011
In this day and age, there's no excuse to not have a fully functional website for your business. A website is more than just a marketing tool - it's a payment platform, customer service channel, lead generator and organizational device.Of course,...
Posted: Aug 8th, 2011
In developing a social media marketing plan, it's important to have a plan. This may seem obvious, but many companies spring into a Twitter or Facebook campaign without giving thought to an overall message or theme.By adhering to a central concept, b...
Posted: Aug 4th, 2011
When it comes to marketing on the web, viral content may be the Holy Grail. It's rare and difficult to achieve among business marketing strategies, but the brand exposure such a campaign offers is unrivalled.More often than not, viral content is humo...
Posted: Aug 1st, 2011
When it comes to marketing, the millennial generation is notoriously difficult to reach. Because they've grown up surrounded by technology and advertising, they're extremely adept at recognizing promotional attempts and spurning them where they s...
Posted: Jul 21st, 2011
Marketing is such a complex and ever-changing field that even the most experienced professionals can be rendered ineffective when it comes to new promotional channels. However, by recalling a few basic truths, businesses can apply their understanding to ...
Posted: Jul 14th, 2011
While many entrepreneurs have been seeking alternative financing options to meet their credit needs, many hold that the real problem facing small businesses is not a dearth of lending but a lack of sales.In fact, the most recent Small Business Optimism I...
Posted: Jul 12th, 2011
Despite facing a number of challenges in recent months, the U.S. economy remains one of the strongest in the world for entrepreneurship, small business, and general startup activity, according to a report released Monday by the Organization for Economic ...
Posted: Jul 11th, 2011
Unemployment is one of the leading causes of the recent economic slowdown, as a lack of job opportunities tends to curb consumer spending and rack businesses' revenue streams. This makes it important that companies strive to complete every possible s...
Posted: Jul 8th, 2011
Can entrepreneurship be taught - or is it a quality people are born with? That's the question investigated in a recent study by professors at Babson College in Massachusetts.Business leaders and professionals have long pondered how to teach something...
Posted: Jul 6th, 2011
While a couple years ago small businesses seemed to be on the fence regarding the use of social media in their marketing strategies, it now appears that networks such as Facebook and Twitter are deemed necessary.According to a report released this week b...
Posted: Jul 1st, 2011
For those looking to form an LLC in New York, it may be a good idea to Tweet about it, as a recent report from the Business Insider claims the Big Apple boasts the highest per capita use of the micro-blogging network Twitter than any other city in the U....
Posted: Jun 13th, 2011
Local merchants looking to form an LLC in New York City, California and other regions around the country seem to be embracing novel marketing channels with greater enthusiasm, albeit with tighter budgets.According to a report released this week by Mercha...
Posted: Jun 9th, 2011
As businesses emerge from the economic downturn, many are looking to rejuvenate their marketing budgets to attract new customers and sales leads.A number of recent studies from FedEx Office and Capital One have suggested this trend is beginning to unfold...
Posted: Jun 8th, 2011
Texas' business climate has consistently proven to be one of the strongest in the nation. Although retailers looking to form an LLC in Texas benefit from one of the least adverse climates for entrepreneurship, it is important to understand some funda...
Posted: Jun 7th, 2011
With so many diverse groups in New York City, it can be difficult to develop a marketing strategy that has the potential to reach a wide swath of prospects. Accordingly, entrepreneurs looking to incorporate in New York should narrow down their targets bu...
Posted: Jun 6th, 2011
Most small business owners and entrepreneurs understand the importance of having a website, but many fail to recognize the importance of site design - not only in attracting consumers but in retaining them as well.Understandably, entrepreneurs can be sid...
Posted: Jun 3rd, 2011
Entrepreneurs looking to form an LLC in Arizona, Texas or elsewhere are facing an economy that is fragile and only gradually improving. At its heart is consumer activity, and with recent signs showing gains in that sector - including confidence and retai...
Posted: May 26th, 2011
Word-of-mouth is often considered to be the holy grail of marketing, as consumers tend to trust the opinions of their friends and family much more than advertising or promotional pleas. But recent data have shown that consumers are speaking and sharing o...
Posted: May 24th, 2011
For entrepreneurs looking to incorporate in California, New York or elsewhere, it is important to establish a marketing plan. But as consumers become more and more conscious of environmental practices - both by the brands they trust and in their own live...
Posted: May 23rd, 2011
With small businesses nationwide boosting their marketing initiatives in order to take advantage of improving consumer sentiment and sales conditions, it may be important to consider which marketing channels are most effective.A survey released this week...
Posted: May 20th, 2011
Content is increasingly becoming the Holy Grail of marketing. Especially as social media, email and mobile technology come to dominate the media landscape, those respective marketing channels are becoming the primary means through which businesses reach ...
Posted: May 18th, 2011
Entrepreneurs forming an LLC in New York City are hopefully familiar with the constant barrage of advertising and marketing. It is an intensely competitive city where standing out among rivals requires promotional innovation, quality products and innovat...
Posted: May 17th, 2011
Usually out of sheer cost-saving concerns, many small businesses opt to develop their own marketing and promotional campaigns."If you lack the big corporate budget, you just need to tap into your creativity," writes Christine Davis for Seacoast...
Posted: May 16th, 2011
When it comes down to it, marketing is both creative and scientific. Professionals must ultimately rely on ideas for campaigns, but they are still tied to the need to know what works, what doesn't and why.For these reasons, marketing firms are prone ...
Posted: May 13th, 2011
Business marketing is something of an enigma, in that it is profoundly complex - with different channels, demographics, strategies and industries that all need to be considered. However, aside from relying heavily on data, it is, at the end of the day, a...
Posted: May 12th, 2011
The world of marketing is a constantly evolving practice, with new trends, platforms and techniques being voiced on a seemingly routine basis.Now, recent calls for greener practices by consumers have added a whole new element to the contemporary marketin...
Posted: May 11th, 2011
Despite suffering from high unemployment, foreclosure and bankruptcy figures, the state of California appears to be noting improvements in one segment of the economy: small business marketing.According to a recent Citibank survey, 67 percent of small com...
Posted: May 6th, 2011
A recent study by social marketing firm BzzAgent found brand advocates are 83 percent more likely to share information about a product or service than typical web users, suggesting small businesses should focus a substantial portion of their marketing ef...
Posted: May 6th, 2011
A survey released this week by FedEx Office found 55 percent of U.S. small businesses are considering increasing their marketing budgets this year, compared to a mere 42 percent last year.The report confirms a trend suggesting that as the economy continu...
Posted: May 5th, 2011
Recent business has painted the image of a hesitant economy, with declines in gross domestic product, jumps in small business hiring, slips in confidence and hikes in private lending.But whether one plans to form an LLC in Arizona or a partnership in Flo...
Posted: May 3rd, 2011
The last few years have proven to be something of a test of durability for the print industry, especially on the marketing end, as consumers and businesses alike have opted for digital or web-based alternative methods of communication.However, it seems a...
Posted: Apr 21st, 2011
Whether one is planning to form an LLC in New York or sell a new product, any major sort of transition in the history of a business will require some sort of marketing strategy to promote it or raise brand awareness.Recent surveys by BtoB magazine and Ma...
Posted: Apr 21st, 2011
While the Golden State maintains one of the highest unemployment rates in the country - hovering above 12 percent throughout the recession - that figure is expected to come down as the national economy continues its long-haul recovery, encouraging entrep...
Posted: Apr 20th, 2011
New York City has developed a reputation as a hub of the media and advertising industries. With ad agencies lining Madison Avenue and the overwhelming awe of Times Square, one would assume the city could market its way out of a box.However, advertising e...
Posted: Apr 15th, 2011
In a city of 8 million people, it can be difficult to develop a marketing strategy that stands out among the myriad other businesses and organizations.New York City's fragile but marked emergence from the recession is also a factor to consider, as st...
Posted: Apr 12th, 2011
Retailers in California can no longer request zip codes from customers, according to the recent state Supreme Court case Jessica Pineda v. Williams-Sonoma, which reversed two lower-court decisions on the issue.Many businesses and chain retailers request ...
Posted: Feb 28th, 2011
Small business owners and entrepreneurs looking to launch an LLC in Houston, Chicago or San Francisco may find some help from a new advertising platform released by Google this week. The program, called Boost, will allow local small businesses to create ...
Posted: Oct 27th, 2010
With so many massive tech companies in California, launching an LLC can be particularly intimidating. But the right sales forces can be the crucial ingredient in getting your LLC off the ground. The sales team is the front line of your business; you shou...
Posted: Oct 6th, 2010
The temptation to jump into the world of social media marketing immediately after creating a California LLC shouldn't mean forgoing a comprehensive plan.Whether it's a Facebook page, Twitter or other location-based applications, social media shou...
Posted: Sep 17th, 2010
Identifying the best location can mean choosing whether to form an LLC in Texas or California, but often finding the right street or neighborhood is even more critical to financial success.Most business owners look for heavy traffic areas, such as inters...
Posted: Sep 7th, 2010
If business owners forming an LLC in Arizona want to grab the attention of potential customers via email marketing, the subject line must not only identify the company, but be unique enough to avoid being labeled as spam and deleted.Like a news headline ...
Posted: Sep 1st, 2010
Entrepreneurs in the process of forming an LLC in Arizona or California might want to hop over the state border in October and attend the Conquer and Grow small business conference in Las Vegas.The conference, hosted by the marketing company Infusionsoft...
Posted: Aug 20th, 2010
Using a sweepstakes or contest can be a great way to launch a new business, especially for entrepreneurs looking to form an LLC in New York, California, Texas or Arizona.Sweepstakes and contests can actually be an inexpensive way to advertise or brand a ...
Posted: Aug 17th, 2010